Hey 👋 I’m Yaser Abbass, Co-Founder of Depost AI, a LinkedIn Posts to Lead generation tool used by founders, creators, and marketers to turn posts into leads.
Over the last year, I’ve studied tens of thousands of viral LinkedIn posts, and here’s one truth:
🎯 The hook makes or breaks your post.
This guide combines:
Hooks are your post’s first impression. They decide whether people stop, read, or scroll away.
Hooks that work trigger:
| Type | Description | Example |
|---|---|---|
| Story | Personal or origin-based hooks | “I left a safe job 18 months ago. My ‘plan’ was the opposite of what worked.” |
| Contrarian | Challenges a norm | “The algorithm isn’t the problem — randomness is.” |
| List | Structured, predictable payoff | “7 lessons I learned writing 100 posts in 100 days.” |
| Question | Curiosity + engagement | “Ever notice how busy weeks create the quietest pipelines?” |
| Authority | Proof or credibility | “We analyzed 1,000 posts to decode what keeps people reading.” |
| Mistake | Pain + empathy | “If you’re not tracking replies, you’re tracking vanity.” |
| Promise | Outcome-driven | “How to plan a month of content in 20 minutes.” |
| Shock | Pattern-breaker | “I deleted 50% of my posts — engagement tripled.” |
| Humor | Relatability + personality | “People ask how I write daily. I panic at 7 and post at 7:30.” |