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👋 Welcome

Hey 👋 I’m Yaser Abbass, Co-Founder of Depost AI, a LinkedIn Posts to Lead generation tool used by founders, creators, and marketers to turn posts into leads.

Over the last year, I’ve studied tens of thousands of viral LinkedIn posts, and here’s one truth:

🎯 The hook makes or breaks your post.

This guide combines:

💡 Why Hooks Matter

Hooks are your post’s first impression. They decide whether people stop, read, or scroll away.

Hooks that work trigger:

🧩 9 Hook Archetypes That Always Work

Type Description Example
Story Personal or origin-based hooks “I left a safe job 18 months ago. My ‘plan’ was the opposite of what worked.”
Contrarian Challenges a norm “The algorithm isn’t the problem — randomness is.”
List Structured, predictable payoff “7 lessons I learned writing 100 posts in 100 days.”
Question Curiosity + engagement “Ever notice how busy weeks create the quietest pipelines?”
Authority Proof or credibility “We analyzed 1,000 posts to decode what keeps people reading.”
Mistake Pain + empathy “If you’re not tracking replies, you’re tracking vanity.”
Promise Outcome-driven “How to plan a month of content in 20 minutes.”
Shock Pattern-breaker “I deleted 50% of my posts — engagement tripled.”
Humor Relatability + personality “People ask how I write daily. I panic at 7 and post at 7:30.”